Form meets attitude
With Studio Nuôi, I see design as a living process. I create visual communication that connects – concise in expression and open in thought. Design emerges from the interplay of concept and intuition, carrying meaning. Not for quick effect, but with depth and impact. What we create together should take root.
Nuôi, Nouilles, Nudeln?
Ja, das hängt alles zusammen und hat mit meinen vietnamesischen Wurzeln zu tun: Nuôi bedeutet pflegen oder nähren. Ein wunderbares Sinnbild für meinen Job. Deshalb der Name Studio Nuôi. Und: Noûi klingt wie «nouilles» – ein vietnamesisches Lehnwort für Nudeln. Njam, njam.
My designs are minimal but not rigid. Clear, but not cold. They leave room for new perspectives and bring a sense of fun and freshness on the table. Whether I’m working as a designer or a sparring partner, I listen and ask questions because I want to understand what a project is really about. This results in designs that nurture ideas, projects, and relationships.
Conscious Design: Designing with awareness
Conscious Design means thinking ahead and keeping the big picture in mind when you’re designing. Because what we do is always connected to our surroundings. That’s why I consider context, needs, and resources. We’ll figure out the content, purpose, and form of the assignment by dicussing about it. Once we’ve figured out the main points, I’ll get to work on the implementation. The project is growing in a natural and thoughtful way, and it’ll be around for the long haul.
Examples
- Communication Design, print & digital
- Art Direction
- Corporate Design
- Editorial Design
- Data Visualization
Smart production
How do we get a smart end product? Along the way, I focus on topics such as appropriate materials and suitable printing processes, and how to make products that last. What can be implemented online, and what is more suitable in physical form? We work together to check print runs, variants, and solutions.
Values that live on
Sustainability does not begin with production. It is also reflected in future-oriented ideas, responsible issues, and value-based initiatives.
Designing is all about connecting
Design can bring people together, encourage participation, and make responsibility clear. It creates spaces, both visually and socially. Who benefits from what we design, and who should be involved in the process from the start?
Futuring: The future(s) can be shaped
For me, Futuring means thinking ahead. It’s not just about fixing the current situation, but also creating new perspectives. I tend to look for visual forms that will still be relevant tomorrow, rather than quick fixes. Good design shows what is, but also what could be. Futuring is a creative and analytical process. It helps to address big questions and encourage discourse. The end result isn’t a fixed answer, but rather tactics and courses of action that provide guidance and accompany us on the path to a desirable future.
Exploration
Exploration opens up space for possibilities. Research is conducted along a guiding question without predetermined results. Which fragments shape possible futures? Together we collect, describe, organize, and observe. Over time, patterns start to show up, basic structures that help us find our way.
Visions of the future
Initial scenarios and narratives emerge from collected fragments. We sketch possible futures, develop narratives, and ask: What might these futures look like? Which of them are desirable, for whom, and why?
From tomorrow to today
Future scenarios show us what might happen, but what does that mean for now? It’s all about building bridges from tomorrow to the presence. The vision gives us something to work towards. And action leads to change.
Projekt gemeinsam ausreifen
Deine Idee braucht einen Wachstumsschub? Ich freue mich auf den Austausch und gemeinsam herauszufinden, was entstehen darf.
Friends and Partner
- Nicolo Bernasconi, illustration
- Anna Bitzer, design
- Pia Fleischmann, design
- Martina Friedli, design & illustration
- Mark Hohn, design
- Simone Hopf, coaching
- New Graphic Standard, eco-friendly design
- Flurina Schuler, design
- Silvan Zurbriggen, illustration
- Michaela Andres, digital marketing
- Roger Burkhard, code
- Emanual Imhof, code
- Rachel Liechti, photography
- Ruben Ung, photography
- in your face, copywriting
- Jrene Rolli, UX-writing
- Minestrone, copywriting
- Textsinn, copywriting
