Corporate Design

Timeless design, sophistication, and Asian flair come together at Einrichtungsschlosserei—a place for furniture, home accessories, ceramics, and more. Studio Nuôi was chosen to design the store’s branding. The idea came from two places: the history of the old locksmith’s shop and the minimalist style of the design objects. The logo is based on classic modernism, set in Neutraface, a font reminiscent of Richard Neutra’s architecture. So, the interior design workshop itself becomes the “key” to timeless living, to happiness in simplicity, and to a refuge that feels both familiar and new.

It was also a journey into the past. Modern classics were a source of inspiration, as was my connection to Linh Lüthi, whom I’ve known since childhood. We’re from the neighboring village, and our families met up a lot when we were growing up. It was really nice to reconnect after so many years and work on this logo together.