Corporate Design

Effinger becomes Lumis, a place where encounters flourish: Emerge. Arrive. Shine. Here, it’s all about the real stuff: good coffee, great conversations, and an atmosphere that makes you want to stay a while. The simple things show what’s really important: warmth, lightness, soul.

Studio Nuôi developed the rebranding, which conveys Lumis’s attitude through its visuals. The grain and graphics make it feel warm and exciting, and the analog look meets clear form. The serif font feels familiar and cozy, anchoring the feeling of closeness. This makes the brand itself a place where relationships can happen.