Brand communication

Monbijou Bern is a social therapy facility for people who want temporary assisted living. When we were working on the rebrand, I helped the client think of the organisation as a person: reliable, funny and serious all at the same time.

The idea for the design came from the building itself: the old elevator shaft became a symbol for a change of perspective. The attitude of Monbijou Bern is best summed up by the old saying, «Because life has many facets».

We put a lot of thought into the design, and it was created through close discussions and iterations with the management team. The facility’s look is versatile, from the logo to stationery, flyers and the website, and creates visual bridges for genuine encounters.